what is keyword research? Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website. The purpose of performing keyword research is to find words and phrases that users are searching for […]

Technical SEO is the foundation of a website. We learn a lot about the importance of content for good rankings in the SERPs, but content alone is not enough without a solid foundation. Technical SEO is the process of optimizing the infrastructure of a website from the start to enable the search engines to crawl […]

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. In other words: SEO is all about improving a site’s rankings in the organic (non-paid) section of the […]

If you want your WordPress site to rank well in search engines like Google, you need a WordPress SEO plugin. Out of the box, WordPress does a lot of things well…but SEO isn’t one of them. That’s why some of the most popular plugins at WordPress.org help with SEO. But…how do you choose an SEO plugin? And […]

There are tons of things you need to do to be seen online these days–but great ads, digital tracking, and retargeting can only get you so far. For people to really be able to find you online, you have to have a solid SEO strategy. That’s right. You are going to have to work on your SEO strategy. But […]

Robots.txt is a file associated with your website used to ask different web crawlers to crawl or not crawl portions of your website. The robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. Googlebot is an example of a spider. It’s deployed […]

XML sitemaps are a great way to ensure your site is crawled and indexed properly. Learn how to take control and build your own! When it comes to creating an XML sitemap, a car analogy works best. Sure, automatic is great. It’s convenient and affords you an extra hand to turn up that Adele song […]

The International Targeting function that Google provides to all website owners within its Search Console utility, is an often overlooked and rarely mentioned tool, that lets you tell Google which country or countries you want your website to rank highest in. Once you’ve given Google your list of target countries, they’ll then give you a little ranking boost in the search […]

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. The service include tools that let webmasters Submit and check a sitemap. Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site. Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally. List […]