Bounce rate can be one of the more mysterious metrics when it comes to measuring digital marketing efforts. It is generally analyzed in order to provide insight into how a site’s overall user experience is. Google defines bounce rate as: “The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).” Essentially, […]

Even if you don’t know exactly what this type of marketing is, chances are you’ve seen and probably even engaged in a marketing funnel many times. Classic marketing funnels include free-courses, webinars, and guides. Does that sound familiar? Think back to that free course you downloaded awhile back Most of you reading this have gone […]

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR? Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. CTRs also pay […]

As usual, we like to define the main term that we will be referencing throughout the article to ensure that we’re all on the same page. For this post, it’s email marketing. Unfortunately a lot of spammers have abused email marketing. As a result, people are much more difficult to reach, let alone provoke a […]