Bounce rate can be one of the more mysterious metrics when it comes to measuring digital marketing efforts. It is generally analyzed in order to provide insight into how a site’s overall user experience is. Google defines bounce rate as: “The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).” Essentially, […]

Even if you don’t know exactly what this type of marketing is, chances are you’ve seen and probably even engaged in a marketing funnel many times. Classic marketing funnels include free-courses, webinars, and guides. Does that sound familiar? Think back to that free course you downloaded awhile back Most of you reading this have gone […]

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR? Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. CTRs also pay […]

As usual, we like to define the main term that we will be referencing throughout the article to ensure that we’re all on the same page. For this post, it’s email marketing. Unfortunately a lot of spammers have abused email marketing. As a result, people are much more difficult to reach, let alone provoke a […]

Affiliate marketing is when you promote other companies’ products. When someone buys through your affiliate link, you get a commission. As an affiliate, you’re a salesperson for the company. You help to make a sale, the company rewards you. The best thing about affiliate marketing is that you can do it at scale. A typical […]

If you are in the e-commerce business digital marketing is probably an essential part of your business strategy. With it, you acquire new clients, raise brand awareness, communicate with customers, etc. The main goal of digital marketing is to drive more traffic to the website which would lead to customers taking actions on it (such […]

various advertising materials used in online marketing. They are used to control traffic web sites, landing pages, or any online platform that could be used for business purposes. Before we figure out the differences, it’s a good idea to know their definitions. Knowing what they mean and what qualities they have will make clear differences […]

If you’re relatively new to the world of PPC and digital advertising, the abundance of acronyms for different terms and metrics may be a little overwhelming. Two of the first terms you’re likely come across are PPC and CPC—”pay per click” and “cost per click.” What PPC Is (and Isn’t) In short, pay per click (PPC) refers to […]

Online advertising is the fastest growing, and most cost effective medium to reach your potential customers. In the world of online digital advertising, there are a wide variety of key terms that you need to fully understand to be jack of all trades in the Internet Marketing. As a beginner, every Advertiser and Publisher find […]

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is, the more effective the execution […]